Free Shipping: Facts, Trade-offs and Alternatives
[December 22, 2008] Regardless of what shipping strategy you adopted for the holiday shopping season, shipping remains a complicated and controversial topic year-round for e-commerce businesses. We provide tips for alternatives to free shipping.
Google AdWords Editor 7.0 Goes Live
[December 19, 2008] Just two months after version 6.5 was released, AdWords Editor 7.0 debuts with seven new features.
Yahoo Web Analytics: What's the Verdict?
[December 16, 2008] Small online store owners tell us what they like and don't like about Yahoo's new analytics service.
Google Analytics: Advance Segmentation Strategies
[December 11, 2008] Google Analytics guru Avinash Kaushik says interpreting aggregate data is a crime. He outlines how to take advantage of the new advanced segmentation feature to gain insight on your particular e-commerce business.
Online Ad Network PremiumChannels Nets Niche Viewers
[December 9, 2008] Premium Network, Inc. today launched PremiumChannels.com, an ad network service that can target niche audiences and customize interactive marketing campaigns for your e-commerce site.
Marketing to People Who Shop Online at Work
[December 8, 2008] A recent study supports what we all suspected: people shop online at work. We provide marketing tips for cashing in on the cubicle crowd.
eBay Alternative for Artisans: Etsy Expands Your Exposure
[December 3, 2008] If you make handcrafted wares and want to increase your exposure online, let Etsy be your elf this holiday season. Unlike many other eBay competitors, this site gets lots of traffic.
December E-Mail Marketing Tips
[December 2, 2008] Cyber Monday's over and we're officially in the count-down to the holidays. We provide five timely tips for e-mail campaigns, among them, target those tardy male shoppers.
Tealeaf Offers Insight to Mobile Customer Behavior
[November 26, 2008] For e-commerce business owners who want to capitalize on the m-commerce trend, Tealeaf offers analytics for the growing mobile shopper base.
osCommerce is Dead: Long Live the NEW osCommerce Project
[November 25, 2008] After eight long years with no final product in sight and no visible development activity, a splinter group of osCommerce programmers has left the dormant project and officially formed a new osCommerce project.
E-Commerce Cyber Monday Marketing Care Package
[November 20, 2008] Get ready for Cyber Monday with our care package for e-commerce businesses that includes marketing tips, eBay specific strategies and resources for ensuring maximum site performance and optimal customer service.
CafePress Creates Cash for the Casual Online Seller
[November 17, 2008] If you want to sell your customized wares online but don't want to go through the process of setting up your own store and payment processing, try using on-demand services such as CafePress. We show you how.
eBiz Briefs: Geo-Targeting Online Ad Campaigns
[November 14, 2008] A recent study says that online bargain hunting through social networking sites is increasing, and reports recommend geo-targeting pay-per-click campaigns to maximize sales. Plus, what's making headlines in Web hosting news.
Set Up Online Payment Processing in Four Steps
[November 13, 2008] FormSpring is a very easy way to accept online payments without the time and cost it takes to manage a full shopping cart application. Plus, you can use the service for contests and other online tasks requiring forms.
Tips and Tools for Thanksgiving-Themed E-Store Decor
[November 11, 2008] Dressing up your e-commerce store and promotions with autumn and Thanksgiving accents doesn't take a redesign. Our tips and free tools will help you — and your online store — get in the holiday spririt.
Five Timely Tips for Holiday E-Mail Marketing
[November 10, 2008] Last month, holiday e-mail campaigns were all about segmentation, not blasting. This month it's time to grow your list, build loyalty and capture new subscribers. We show you how.
Incorporating Site Optimization into Your Redesign
[November 4, 2008] Redesigning your online store is certainly about aesethetics, but it's equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
